Virtual Reality

The Top 5 Things to Do and See at Seattle Startup Week

Seattle Startup Week is just around the corner. It is an event that happens every year in Seattle to showcase startups, new business trends, and more. Best of all, it is FREE to the public! All you have to do is register here. After you register, sign up for the events you wish to attend at

We’ve highlighted the Top 5 Events at Seattle Startup Week that you shouldn’t miss.

Distinctive and Memorable: Communicating Your Vision Through VR/AR

What it is:

Hear from leaders in the field about how to leave a lasting impression on clients through VR/AR. We will have some great VR/AR branding examples, as well as tools that can enable your businesses to deliver high-quality experiences and ways VR/AR has been used to make clients feel larger than life.

Why you should go:

This is the panel to go to if you’re getting starting in using VR or AR at your business. Founders, C-Levels, and directors from Z-Axon, Fair Worlds, Pixvana, and our own COO Lily Snyder will talk about the different ways VR and AR communicates a brand’s or company’s vision in a new way. They’ll be covering topics from VR Branding, Analytics, Immersion and the challenges that come with each.

Time and Place:

Tuesday October 3, 2017 5:30pm - 7:00pm

CoMotion HQ 4545 Roosevelt Way NE #300 Seattle, WA 98105


Scaling Your Healthy Startup Culture

What it is:

Culture is key to every successful startup. Learn when to start defining your culture, and how to maintain it as the company grows. Scaling culture is a big challenge and one that not every startup can master. See how to be sure you're adding people with the right values who are passionate about your company’s mission.

Why you should go:

Seasoned startup CEOs who have built companies with amazing cultures that attract and retain top talent share their thoughts and lessons learned about what makes a healthy culture. They will talk about how to think about culture during rapid growth.

Time and Place:

Tuesday October 3, 2017 11:00am - 12:00pm

#ChaseBasecamp (aka Galvanize: The Square) 111 S Jackson St, Seattle, WA 98104


Building Inclusive Technology


What it is:

As more artificial intelligence systems integrate into lives of diverse users, it is critical to examine who we build for. Learn best practices from leading AI, VR, and AR technologists on building inclusive products to expand user base, improve customer experience, and avoid embarrassing mishaps when users cannot use products as intended due to biased system training.

Why you should go:

Learn from those who have been there, made that mistake. See what it takes to test and build immersive technology that most benefit’s it’s target market. Learn how to think like the customer using your VR, AR, or AI solution for the first time. What the VR/AR/AI industry can do as a whole to incorporate people as creators, who have not yet thought of immersive tech as an option.

Time and Place:

Wednesday October 4, 2017 12:30pm - 2:00pm

#ChaseBasecamp (aka Galvanize: The Underground) 111 S Jackson St, Seattle, WA 98104


Exploring Seattle’s XR Market: Enterprise and Storytelling

Coworkers meet in rumii, a collboration software that runs on PC and VR.

Coworkers meet in rumii, a collboration software that runs on PC and VR.

What it is:

Make your way to Pluto VR in Ballard (we have free parking!) to try Enterprise and Storytelling VR/AR/XR Demos from local PNW developers, companies and organizations. We will have 12+ booths open for you to try 360 video experiences, collaboration experiences and even haptic hardware that will make you feel like a spider is crawling on your hand.

Why you should go:

Check out the latest in enterprise and storytelling VR, AR, and XR experiences. Plus, try rumii first hand. We will be exhibiting our latest Early Access 4 build for the first time. Don’t miss it!

Time and Place:

Wednesday October 4, 2017 7:00pm - 9:00pm

Pluto VR 5245 Shilshole Ave NW, Seattle WA 98107


The Blended Workforce and How to Embrace It

What it is:

Around 40% of today's workforce is made up of non-traditional working people, or a "blended workforce". The blended workforce is made up of people who work full-time and part-time, as well as temporary workers, freelancers, and contract workers.

Why you should go:

See how Seattle companies are embracing the blended workforce trend. Learn how to navigate the challenges as well as how the trend has this helped culture and productivity from a panel who are either working as a non-traditional employee or have teams made up of them, including our very own CEO, Mat Chacon.

Time and Place:

Thursday October 5, 2017 11:00am - 12:00pm

#ChaseBasecamp (aka Galvanize: Dove Tail) 111 S Jackson St, Seattle, WA 98104

Why You Should Be Excited About Virtual Reality

“We've been exposed to flat rectangles on walls for a long time. We don't know that we don't want that any more.”

This is one quote that we can’t get out of our heads from OrlandoiX this year. It was a discussion point during the panel, one of our co-founders, Elbert Perez, was on. The panel’s focus was The Real Business of VR. This panel was very powerful because it set some themes for the conference: that immersive technology is about computers learning to understand the way humans think and act instead of humans having to learn about how computers work. AR, VR, and MR are so much more than a new gaming platform. It is a change in computing from input to output.

Co-founder, Elbert Perez, discusses the business of VR on a panel at OrlandoiX17.

Co-founder, Elbert Perez, discusses the business of VR on a panel at OrlandoiX17.

A speaker after The Real Business of VR panel talked about why virtual reality won’t actually be a multi-billion dollar industry in the next five years. He displayed graphs that showed how the hardware sales numbers were skewed. He talked about how the Apple AR store will suck up 30% of an app’s revenue, decreasing incentive to make new AR apps.

He talked about how investors are looking hard at VR companies in terms of monetization and adoption of headsets. While it is true that investors are looking at how immersive tech companies will bring in revenue instead of investing solely on an idea, that doesn’t mean these startups are dead in the water.

We couldn’t help but think how people have been staring at 2D screens for so long that they don’t know that they want anything different. This is similar to what our other co-founder, Chance Glasco, said in a recent Forbes article. Quoting Henry Ford, “If I had asked people what they wanted, they would have said faster horses.”

We shouldn't write off a whole industry before it even gets started. 2016 was the first big year for VR. 2017, while it had a slower start, is picking up steam.

The Director of Business Strategy for the Hololens, Ben Reed pointed out in his talk about mixed reality what we think everyone interested in the immersive tech industry needs to know. Augmented reality and virtual reality are on a spectrum. There is a whole area in between that is called mixed reality. This opens up a diverse playing field for companies ready to bring their innovative ideas mainstream.


We are in a renaissance of immersive technology. Everyone from creatives to the business minded are finding ways to incorporate AR, VR, 360 video, and beyond into their daily lives. One only needs to do a quick Facebook search to find group after group of people using this technology.

Some will fail. Not every company will turn into a Michelangelo, Titian, or Donatello but they will be a contributor, pushing the movement forward into the reality of our lives. The Renaissance lasted for centuries. It started after the middle ages and ended in the 17th century. Technology moves much, much faster.

What we learned this year at OrlandoiX is an important message for those interested in the immersive tech industry: it is here to stay. We only have to look at the history of computers to see that immersive technology like AR, VR, and MR, is the next logical step in computing.

The Apple II was released in 1977, selling millions of through 1993. The Apple II was the first PC to gain traction beyond computer hobbyists. Just 14 years later the first iPhone was released. In 2016, only nine years after the release of the iPhone, virtual reality broke into the consumer market and set record investment numbers. We don’t remember those who doubted and dismissed Michelangelo and Donatello. In the same way, the doubters of immersive technology will either be left behind or converted over.

The techniques and styles created by the first renaissance artists were not a one off solution that only they used. Up and coming artists used their techniques and built on top of them. Children growing up in the renaissance only knew that those styles were normal, so naturally, paintings would be done in that fashion.

In the same way, kids today are growing up thinking digital. They think in pictures and video because they used their parent’s iPads since they were toddlers. One example is a kid put into Google Tiltbrush, a VR painting program. The kid drew an igloo around himself. When an adult was put into Tiltbrush, they tried to draw a 2D drawing only to realize that it didn’t work from all angles. This is why the future of immersive technology is unstoppable. Children are already thinking in 3D when it comes to computers. They expect to be able to draw and play in 3D because that is what they’re growing up with.

Immersive technology will be more than the ability to display digital information into our reality or transporting ourselves into a completely digital world. Immersive technology will ask computers to learn how humans work, instead of humans having to learn how computers work. This will only make them more accessible and useful to humans. Imagine what problems can be solved and what inventions can be created when humans can just “go” instead of learning a specific software first.

At Doghead Simulations, we understand the quote about staring at glowing rectangles on walls. We know it will take some convincing at first for companies and remote workers to give virtual reality a chance. What we also know is that these same companies and remote workers are interested in virtual reality. They are curious about the possibilities of working in a virtual office together. Once they meet inside of our software, rumii, it suddenly clicks.


Lily Snyder, Elbert Perez, and Amanda Sweaton demoing rumii at OrlandoiX17.

Lily Snyder, Elbert Perez, and Amanda Sweaton demoing rumii at OrlandoiX17.

What we learned demoing at GTC17

What we learned demoing at GTC17

Yesterday I demoed with my team at GTC17 (GPU Technology Conference) from booth 935. We showed conference attendees our remote conference software, rumii. We also are competing in the NVIDIA VR Content Showcase.

Except that I wasn’t actually at GTC17 and most of my team wasn’t either.

Keeping Up with the Dogheads: Updates and Announcements

May is right around the corner and with it comes a month jammed pack of activities for the Doghead Simulations crew. We are bringing exciting new features to our Early Access Program. We are sharing our product at multiple events while bringing Doghead Simulations to the main stage.

Our next Early Access build will be released the week of May 8, 2017. This build will include exciting new updates to the avatar system. You will be able to customize your avatar to look like you, a famous boss from a movie, or a real life hero. The next Early Access build will have something ever boardroom requires: a whiteboard! We are bringing you a 2D whiteboard in every rumii meeting room. Make sure to sign up so you don't miss out on this one.

Next Mat, Elbert, and Chance from our team are headed to Silicon Valley for the GPU Technology Conference (GTC) is on May 8-11 in San Jose, California. GTC showcases the most innovative work in the computing industry today—including artificial intelligence and deep learning, virtual reality, self-driving cars, and accelerated analytics.


At GTC we will be showcasing rumii as part of the exhibitor experience. We will be demoing the latest Early Access build at the event. We will also be pitching Doghead Simulations as part of the GTC pitch competition.

Make sure to stop by and see us in Booth #935. If you can't be there in person follow us on Twitter for updates!


The very next week, Lily will be travelling to Chicago to demo rumii at International Telecoms Week. This is a special event for us since we will be sharing a booth with our partners at Knetik. We are very excited to be able to demo with our partners and bring the virtual reality experience to Chicago!

Stay up to date with the latest updates through our social media channels:

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Meet Us at IMMERSE 2016

We are excited to announce that we will be attending Immerse 2016 in Seattle, WA! Immerse is the Northwest's premier AR/VR conference. This event brings together all of the latest learnings, companies, and innovations in the virtual, augmented, and mixed reality industry. It is perfect for business leaders exploring a variety of applications, investors tracking leading-edge technology, VR and AR developers, content creators, software architects, hardware engineers and researchers will all find useful information and connections through the day. You can find all the details on their website here.

Join us in the Start-Up Arena on October 11th to experience your office of the future. We will show you how VR will change where you work, how it reduces travel (which companies spend $1 Trillion on annually) and how we collaborate with our distributed co-workers. Our VR solution solves the pain points of frustrating conference calls and disengaged web meetings. Plus, meet Elbert Perez, former prototyper of the HTC Vive. We look forward to seeing you there!


What: Immerse 2016

When: October 11, 2016

Where: Meydenbauer Center in Bellevue, WA